Jabberjacks Franchising are 1 of 8 UK finalists in the Franchise Marketing Awards 2012, Best Website category
Following the launch of our new website in 2011 we are delighted to announce that not only have we been nominated but we are also one of the 8 finalists in the Franchise Marketing Awards 2012 (FMA). The Award Judges loved our dual purpose site which covers everything you need to know about becoming a Jabberjacks Franchisee delivering pre-school classes and parties to children up to and including the age of 7, as well as making it inviting to our customers looking to book a birthday party or activity class.
Developed by our marketing team the website is colourful and user friendly with easy to use postcode search facilities to find your nearest Jabberjacks Franchise. Since it's launch the number of enquiries received has increased and our customers find the whole booking process so much easier. Gaynor Black Franchisee North Manchester commented on "how much easier the booking process is. The customer has all the information they need and simply want to confirm availability and pricing."
Another feature is our Franchisee Login Site which gives all our Franchisees access to marketing material to promote their business and lots of other useful information to run their business giving them the time to concentrate on the excellent services our customers have come to expect.
Jackie Johnstone, Director quotes "The results of our website speak for itself by the number of enquiries are Franchisees receive every day but it's great to be recognised by the FMA judges and fantastic news for our Franchisees.
The Franchise Marketing Awards 2012 (FMA), Best Website assessed Jabberjacks on the following categories:
Use of technology - Our interactive prospectus which tells you all about becoming the next Jabberjacks Franchisee and our video which showcases are parties and helps customers to view our services.
Innovative Design - The use of colour and illustrations which appeals to the kids and the use of a dual purpose website making it easier to look at our services and the benefits of becoming a franchisee.
Branding - How are brand is reflected across our website and all the marketing material and stationery you get to run your business.
Content - The information included within the website which covers all the potential questions you might have when considering becoming part of this flexible franchise.
Ease of Navigation - Our postcode search for our customers which makes it easy to find a franchisee and the small number of clicks across both sites making it simple and effective to find what you are looking for.
Accessibility - When setting up our website we made sure it was accessbile to all users with disabilities or those who may be using screen readers or mobile devices
Website Stickiness - Through our regular news updates and use of Facebook and Twitter our customers are staying on the site longer and keep returning to keep up with our developments.
SEO - This reflects are initial investment following launch to undertake an SEO sweep of the site and will continue to be our priority in 2012.